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Hal Stinchfield is a 30-year veteran of the promotion industry. He began his career at the Carlson Marketing Group in 1976. In 1985 he joined Young America Corporation as an equity partner and remained there until 2000. His latest corporate assignment was as Senior Vice President of Archway Marketing Services (formerly Gage Marketing Services), which he left in 2004 to found Promotional Marketing Insights.

He has overseen the management of more than 50,000 consumer promotions during his career. Having managed some of the most successful multi-million dollar marketing campaigns in the history of sales promotion, he brings unparalled experience to rebate and promotion management. He is considered an expert in predicting how consumers will respond to any type of marketing initiative.

His past clients include Pepsi-Cola Company, Masterfoods USA, Unilever, Olympus USA, R. J. Reynolds Tobacco Company. His current clients include Symantec Corporation, Lorillard Tobacco Company, PayPal (division of eBay), United Healthcare, Pearson Government Solutions, and Pfizer Consumer Healthcare.

Mr. Stinchfield is a strategic and analytical consultant specializing in improving the efficiency and effectiveness of all types of consumer promotions. His primary focus is on increasing customer satisfaction and decreasing overall program expense.

He is regarded as one of the most passionate and knowledgeable resources in promotion management and speaks fluidly on a myriad of subjects ranging from fraud control to slippage and escheatment. He has also authored several articles and made over 750 C-level presentations on everything from cost containment in the promotion space to increasing customer satisfaction and techniques for effective promotion planning. He has also been a guest on Infinity Broadcasting's WCCO 830 Radio in Minneapolis and CBS affiliates KNX 1070 News Radio in Los Angeles, WBBM News Radio in Chicago, and has appeared live on CNBC TV. His interviews have appeared in Business Week, Charlotte Observer, MSNBC.MSN.com, Rumbo and Promo magazines.

  Engagement Topics

Promotion Optimization
Why Rebates Cost Marketers a Fortune
The Hidden Costs in Premium Procurement
Rebates: An Examination of the Controversy on Slippage and Escheatment
Promotion Response Rates: How to Improve Their Accuracy
Increasing Customer Satisfaction on Mail-In Promotions
Emerging Trends in Promotion Fulfillment

Mr. Stinchfield has a Bachelor of Arts degree from the University of Denver in Speech Communications with a minor in Education.

Promotional Marketing Insights ♦ 2255 Abingdon Way ♦ Orono, MN 55356
Office: 952-404-1915 ♦ Mobile: 612-867-9760 ♦ Fax: 952-404-2211
hal@promotioninsights.com ♦ www.promotioninsights.com
 
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